“Nasz PR i marketing realizujemy głównie w świecie online, a media, na które stawiamy to te własne i pozyskane, z reklam korzystając w zdecydowanej mniejszości” – przyznaje Anna Orzech z WOŚP. Jak Orkiestra zarządza komunikacją online i jak wykorzystuje do tego Brand Journal Prowly?
„S…….j żulu! Żulu? Nigdy tak o sobie nie myślałem” – napisał jeden z autorów „Niewidzialnych” – jedynej książki, którą można przeczytać tylko tam, gdzie powstała – pod gołym niebem i na mrozie.
Wyobraź sobie, że organizujesz imprezę. Od czego zaczynasz? Z pewnością od listy gości, sprawdzenia zawartości lodówki, ewentualnie zawartości barku…A teraz pomyśl, że z prośbą o pomoc w zaplanowaniu i organizacji imprezy zwraca się do ciebie IKEA…co byś zrobił?
Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes…
Everything is a remix. The challenge of future campaigns will be to create a process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences.
In a world where the path to purchase is woven so seamlessly across channels and devices, the notion of e-commerce becomes redundant. This is the world of brand commerce – a world where every point of brand interaction can become a point of transaction.
“As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate” –
The fashion is an artistic field thus the industry PR pros and marketers need to think outside the box in their brand journalism efforts. And since fashion is such a “personal” business, knowing your audience and ways to relate to them seems like an integral part of winning at fashion PR.
We caught up with Alicja Chlebna, Founder & CEO at Naturalbox & Veganbox Ecoliving Int. AB, to find out how their Prowly newsroom is supporting their digital communications strategy.
Storytelling through various means of communication is a great opportunity for PR specialists who want to build trust and connect with their audience. Here are a few great examples of the brands that know how to do it right.
Mothers are a gateway to sales — women make 85% of purchasing decisions in households, and often those women are moms. How to create awesome content for this target group?