case study Archives - Prowly Magazine

on 26 Jan 2017

Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes...

Case Study

How to Use Public Data in Your Creative Planning Process?

Eva Brüser

on 10 Nov 2016

Everything is a remix. The challenge of future campaigns will be to create a process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences.

Case Study Trends

Every Customer Interaction Is a Marketing Opportunity

Edyta Kowal

on 5 Sep 2016

In a world where the path to purchase is woven so seamlessly across channels and devices, the notion of e-commerce becomes redundant. This is the world of brand commerce - a world where every point of brand interaction can become a point of transaction.

Case Study

Success Story: How Allegro Implemented Brand Journalism Into Their PR Strategy

Prowly

on 24 Aug 2016

"As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate" -

How To

Fashion Brand – How to Make Your Brand Stand Out

Karolina Rafalo

on 2 Aug 2016

The fashion is an artistic field thus the industry PR pros and marketers need to think outside the box in their brand journalism efforts. And since fashion is such a “personal” business, knowing your audience and ways to relate to them seems like an integral part of winning at fashion PR.

Case Study

Customer Story: Naturalbox Raises Capital With Prowly

Prowly

on 15 Jun 2016

We caught up with Alicja Chlebna, Founder & CEO at Naturalbox & Veganbox Ecoliving Int. AB, to find out how their Prowly newsroom is supporting their digital communications strategy.

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Case Study How To

How PR Specialists Can Use Brand Journalism – Three Lessons to Learn

Karolina Rafalo

on 15 Jun 2016

Storytelling through various means of communication is a great opportunity for PR specialists who want to build trust and connect with their audience. Here are a few great examples of the brands that know how to do it right.

Case Study How To

Creating Mom-Friendly Content Is Not Just for the Diaper Companies

Edyta Kowal

on 25 May 2016

Mothers are a gateway to sales — women make 85% of purchasing decisions in households, and often those women are moms. How to create awesome content for this target group?

Case Study Trends

Four Ways to Make Brand Journalism Work for Your Business

Edyta Kowal

on 19 Apr 2016

Storytelling is a powerfull way to connect with customers. The key to gaining the trust of your audience is to publish material that is credible and honest. Let us show you how to do it right.

Case Study Trends

Learn From the Best: Most Effective Brand Newsroom Concepts

Joanna Drabent

on 23 Mar 2016

Brands use now a ton of relevant channels to communicate with their audience and a hyper-interactive environment in which we operate. All these channels are where the brand story is created for the market, the media, and the consumer. The role of a brand newsroom is to bring all these channels together, creating a heartbeat

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