„S…….j żulu! Żulu? Nigdy tak o sobie nie myślałem” – napisał jeden z autorów „Niewidzialnych” – jedynej książki, którą można przeczytać tylko tam, gdzie powstała – pod gołym niebem i na mrozie.
Wyobraź sobie, że organizujesz imprezę. Od czego zaczynasz? Z pewnością od listy gości, sprawdzenia zawartości lodówki, ewentualnie zawartości barku…A teraz pomyśl, że z prośbą o pomoc w zaplanowaniu i organizacji imprezy zwraca się do ciebie IKEA…co byś zrobił?
Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes…
Everything is a remix. The challenge of future campaigns will be to create a process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences.
In a world where the path to purchase is woven so seamlessly across channels and devices, the notion of e-commerce becomes redundant. This is the world of brand commerce – a world where every point of brand interaction can become a point of transaction.
“As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate” –
The fashion is an artistic field thus the industry PR pros and marketers need to think outside the box in their brand journalism efforts. And since fashion is such a “personal” business, knowing your audience and ways to relate to them seems like an integral part of winning at fashion PR.
We caught up with Alicja Chlebna, Founder & CEO at Naturalbox & Veganbox Ecoliving Int. AB, to find out how their Prowly newsroom is supporting their digital communications strategy.
Storytelling through various means of communication is a great opportunity for PR specialists who want to build trust and connect with their audience. Here are a few great examples of the brands that know how to do it right.
Mothers are a gateway to sales — women make 85% of purchasing decisions in households, and often those women are moms. How to create awesome content for this target group?
Storytelling is a powerfull way to connect with customers. The key to gaining the trust of your audience is to publish material that is credible and honest. Let us show you how to do it right.