Public Relations

| 8 min

Fashion Brand – How to Make Your Brand Stand Out

Public Relations | 8 min July 23, 2018

Fashion Brand – How to Make Your Brand Stand Out

The fashion is an artistic field thus the industry PR pros and marketers need to think outside the box in their brand journalism efforts. And since fashion is such a “personal” business, knowing your audience and ways to relate to them seems like an integral part of winning at fashion PR.

Public Relations | 5 min December 12, 2018

How PR Specialists Can Use Brand Journalism – Three Lessons to Learn

Karolina Rafalo

Storytelling through various means of communication is a great opportunity for PR specialists who want to build trust and connect with their audience. Here are a few great examples of the brands that know how to do it right.

Public Relations | 10 min July 23, 2018

A Story Can Reach Where Quantitative Analysis Is Denied Access: Our Hearts

Edyta Kowal

“Successful products convey a powerful narrative about their features using verbs, instead of just adjectives – they talk about what their features can do for you” – stresses Olga Kudanova.