Brand journalism nie jest kampanią, która ma swój początek i koniec – to raczej długoterminowe zobowiązanie do dostarczania ciekawych treści użytecznych dla klientów.
Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.
Dzięki rozwojowi internetu każdy może tworzyć dziś swoje treści. I w tym sensie zarówno marki jak i ich odbiorcy stają się mediami – nośnikami informacji.
Products are boring. Products are generic. In times of digitalization and online stores without borders, it’s easy to find a replacement for almost anything. That’s why these days selling just a product is not enough. But don’t worry – you still have something else you can sell. It’s your story.
Storytelling through various means of communication is a great opportunity for PR specialists who want to build trust and connect with their audience. Here are a few great examples of the brands that know how to do it right.
Storytelling is a powerfull way to connect with customers. The key to gaining the trust of your audience is to publish material that is credible and honest. Let us show you how to do it right.
Brands use now a ton of relevant channels to communicate with their audience and a hyper-interactive environment in which we operate. All these channels are where the brand story is created for the market, the media, and the consumer. The role of a brand newsroom is to bring all these channels together, creating a heartbeat for brand communication.
You have great content but don’t know how to reach readers? This e-book is for you! With it you will get cool tips&tricks to help you improve your online PR efficiency!
Brand journalism, corporate journalism, corporate media – call it what you will. More and more companies are creating “journalistic” content. Some are hiring professional journalists.