Up Up Hippo is a non-commercial mobile game and an educational tool in the battle for clean and green Earth. All you need to play the game is a mobile device and… an empty plastic bottle. By squeezing the air out of the bottle the player controls the character of the game. Simple? Seemingly, yes…
Success Story: How Allegro Implemented Brand Journalism Into Their PR Strategy
“As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate” –
5 Reasons Why You Want to Start Using Prowly
Our set of tools helps manage media relations, create effective content and distribute it to the key audiences. No matter whether you’re a freelancer, employed in a big agency, working separately or in a team; thanks to Prowly your content will be more visible.
Brand journalism – Marketing Through Journalism
Brand journalism, corporate journalism, corporate media – call it what you will. More and more companies are creating “journalistic” content. Some are hiring professional journalists.
The Year of PR Is Coming
We live in a constant communication cycle. Anyone can become the next opinion leader. In the face of these changes, the role of Public Relations is changing. In which direction will the market go?
Why Do You Need a Brand Journal
Recently we introduced brand journals into our application. A brand journal enables a user to integrate a brand’s communication in one place and all within a few minutes. We produced them in response to our client requests and examining market requirements, as the problem was that there was no simple solution available.