#PRpeople Matylda Setlak: Business Means Not Only Branding, but Also an Ability to Provide Value


At the beginning, I was fascinated with journalism and had a flair for interviewing, but because I needed better earnings and a sense of security, I promptly retrained to be a PR specialist. I graduated from the Communication Faculty at the Jagiellonian University. I love diversity, working with people and managing projects, so PR has always appealed to me in every sense of the word. In Poland, I worked in my field, but then I decided to go to the UK. A few months after arriving, I set up my own agency, as I wanted to satisfy my professional ambitions. Thanks to sheer determination and meticulousness, I quickly attracted my first clients.

#once upon a time

The best campaigns, I would say, were those carried out for British government departments. Unfortunately, I cannot reveal more details.


I was really taken with the campaign of the Polish BOHOBOCO brand. They engaged Helena Norowicz, a remarkably beautiful actress, who was 81 at the time. That was a real breath of fresh air, which, without a doubt, resulted in many media publications that were positive for the brand, as well as in attracting new clients. The campaign was innovative; it greatly corresponded with a trend that has become quite common recently – the broadening of the definition of beauty. It unquestionably evoked warm feelings in clients of all ages. Moreover, I suppose, it significantly increased the number of people buying the brand’s clothes.


I think I am a very creative person as I can solve problems swiftly and in an unconventional way. Inspiration comes to me during conversations with people from all walks of life, not just those working in the agency. I make a concerted effort to gather as much knowledge as I can about marketing comms, and I am stimulated by the inventiveness of others. In order to generate quality, you must first immerse yourself in it and be consistent.


Tony Robbins said that “business means innovation and marketing.”  I recently came across a definition that suggested that business means not only branding, but also an ability to provide value consistently and the capability of constantly presenting this value in a credible way. I like this definition. Innovation, on the other hand, is for me an ability to look at old things in a new way, and in turn, generate an even greater value.


Paymo – time management application
Basecamp – projects management application
Kashflow – accounting application
Kindle – a device for reading books


As a (proud) mum of four and a half year old Max and nineteen months old Gabriella, outside of work my focus is on them. If I have some free time, I read books about personal development, business or communication, as well as fiction. I also have a physical exercise regime and, just recently, have taken to cooking very healthy meals. I have not found the secret of combining one with the other yet, but I will share it with you once I know. For sure, it warrants saying “no” to clients, subcontractors, or even staff when they encroach too far over the border of precious ‘down-time.’


More intensive use of video content. International brands are now starting to publish videos as an alternative to graphics or text on Facebook.

Also, brands will show a greater interest in social issues.

Why You Must Be Clear on What Your Company Does in All Areas of Business

Why You Must Be Clear on What Your Company Does in All Areas of Business

It’s a bit like trying to drive a large boat like a yacht. That thing doesn’t turn on a dime—the size doesn’t allow for it. You need to know exactly where you’re going before you start and everyone else needs to know it, too.