One of the D-RAFT Corporate Demo Day parts, we participated yesterday was „Startup pitches”. We asked: MegaCity, Survicate, Immersion, Bwith.us and Samba TV what were the difficulties their founders faced when pitching their startup.
Risen / Mega City
The most difficult thing when pitching media has to be the homogenous nature of such companies, which means certain viewpoints, procedures and connections will stay there un-innovated. This will be a natural barrier for startups to penetrate the media market, which is all about know-whos but not know-hows.
For me personally there are two things that are challenging:
- to tell about the product in an appealing, quick and easy to understand way;
- to calm down and focus just before the pitch so that I won’t forget anything I planned to say and say it smoothly.
The most difficult thing is to stay sharp with your pitch. When you pitch you need to focus on value that your company provides. This is hard because we, as founders or employees, know much more about our solution than people who’re listening to us.
The hardest part of pitching is gaining the attention of your audience and keeping it for the whole time of the pitch; creating a genuine interest in your products that continues longer than the time you spend on stage.
I think the best way to acquire that is to be unusual (in a convenient way) and provide a trigger from the first moment of contact with audience that keep them engaged and looking forward to what you will present. As well, using a simple language that easily comprehensible.
The most difficult part about pitching is to deliver a presentation, that is fun but still informative, easy to follow, very simple for people that are not familiar with the product to get the grasp of it . It is best to practice presentations in front of different people before the real pitching takes place.
Media always want a good story. When you can tell a story with your product, you get coverage. For example in the recent coverage of the presidential debates in the US, a number of newspapers illustrated the story with our analytics data (see this article as the latest example) because the data told a compelling story that was interesting to the readers. When you provide amazing content, the media will cover your startup.