Why Fake News Could Be a Brilliant Opportunity for Brand Engagement

Why Fake News Could Be a Brilliant Opportunity for Brand Engagement

Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.

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How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content

How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content

Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer.

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All The Cool Things I’ve Learnt About Storytelling From Matthew Luhn and Shane Snow at Filmteractive 2017

All The Cool Things I’ve Learnt About Storytelling From Matthew Luhn and Shane Snow at Filmteractive 2017

This year’s Filmteractive festival caught my attention mainly because of two presentations – one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time?

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Measuring PR with Google Analytics - A Step-By-Step Guide



5 Ways to Boost the Open Rates of Your Email Campaigns

5 Ways to Boost the Open Rates of Your Email Campaigns

Open rates have long been the primary metric for measuring the effectiveness of email marketing campaigns. This comes as no surprise since they hold the key to discovering what engages your subscribers and what doesn’t.

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Putting Brains Together: How to Run a Team Meeting Without Wasting Everyone’s Time

Putting Brains Together: How to Run a Team Meeting Without Wasting Everyone’s Time

Have you ever found yourself in a team meeting that’s supposed to smoothly put everyone’s heads together to conceptualize something big, something groundbreaking, but, instead, you’ve ended up getting everyone exhausted, pissed off, and mentally wandering off while the feasible outcome remained a distant dream?

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A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

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