Top 5 Most Effective Types of Social Media Advertising in 2018

Top 5 Most Effective Types of Social Media Advertising in 2018

Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. Keeping you updated is the reason why I’ve created this list…

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.

How and Where to Find Content Creators That Don’t Suck

How and Where to Find Content Creators That Don’t Suck

There are many reasons why you should have some knowledge on how to pick a good content writer. And not only that, as it is also important that you find someone who is not only good at their job but who can also adapt to your company’s needs.

Better Safe Than Sorry: Your Crisis Communication Plan From A to Z

Better Safe Than Sorry: Your Crisis Communication Plan From A to Z

It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.

Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.