Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.
Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer.
This year’s Filmteractive festival caught my attention mainly because of two presentations – one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time?
Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.
If you’re thinking about putting together a crisis communications plan for your business, where do you start? Here are the basics to consider:
Open rates have long been the primary metric for measuring the effectiveness of email marketing campaigns. This comes as no surprise since they hold the key to discovering what engages your subscribers and what doesn’t.
Have you ever found yourself in a team meeting that’s supposed to smoothly put everyone’s heads together to conceptualize something big, something groundbreaking, but, instead, you’ve ended up getting everyone exhausted, pissed off, and mentally wandering off while the feasible outcome remained a distant dream?
Podcast listeners heard an average of five podcasts per week. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry?
Last week, I had the pleasure of attending Content Marketing World for the second time. It was three days filled with learning and some good times with like-minded marketers. We all love what we do.
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.
Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content.