Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy?
Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists.
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. I was deeply wrong. How do cultural institutions use technology today?
Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits.
Dis-rup-tion is a radical change; by meaning. But what does disruption mean for PR professionals, consumers, clients, and business?
Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018.
What is inbound PR and how can it help your message reach the media and direct audiences? How to create a pressroom that drives leads? You’ll be able to find out the answers to these and many other questions on July 30th during a direct online session with Iliyana Stareva, Global Partner Manager at HubSpot, blogger and author or a recently published book about inbound PR.
What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.
Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. Keeping you updated is the reason why I’ve created this list…
There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.
There are many reasons why you should have some knowledge on how to pick a good content writer. And not only that, as it is also important that you find someone who is not only good at their job but who can also adapt to your company’s needs.