Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already:
Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you.
Influencers are prominent figures within a certain community, where people trust and value their opinions. And this is why influencer marketing is one of the fastest and most effective ways of spreading your brand message these days.
‘Fake News’ is not a new concept. But with the revolution of social media, it’s been difficult to differentiate between “real” stories and ”fake” news.
In a lot of ways, effective visual communication is about a whole lot more than just finding pretty pictures to pair up with relevant text on a document like an infographic or a presentation.
In Part One, we took a closer look at the mechanics of breaking problems down, so they would be less overwhelming and seemingly more bearable. The aim of Part Two is to spark creativity and facilitate the process of coming up with solutions for the problems at hand.
This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions.
After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.
We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound.
“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?
Missteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right.