We saw some incredible innovations take shape, innovations that transformed online marketing as we know it. Live streaming picked up steam, algorithm updates encouraged marketers to create engaging content, and social media marketing became a “must-have” rather than an option.
Social media matters for your startup’s growth. With seven-in-ten Americans using social media for engagement and news content, businesses can't afford to ignore such a powerful form of marketing. Without the right marketing strategy, the majority of your potential customers won't know that your company even exists.

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Nevertheless, PR is a time-consuming and labor-intensive process. Luckily, like every other form of marketing, PR has evolved, and various tools have sprung up to help marketers make the most out of PR challenges and run their campaigns more effectively. In this post, we’ve listed a range of tools for various purposes that will assist