How much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with.
Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.
You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and...
Nowadays, starting and developing an online business is no trivial task. For as many hardships as these stores currently face, there are plenty of little-known bits of advice to help encourage substantial growth. Here are three to keep in mind.
As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key.
Want to Supercharge Your PR?
Create more engaging campaigns and content with Prowly – all in one tool loved by Spotify, IKEA, National Geographic Channel, Under Armour & Dentsu Aegis Network
How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process.
Today, in the „everyone is a publisher” era, the playing field has changed dramatically. Cold emails sent out to as many journalists as possible are no longer effective. Offering them lunch could be helpful, but — unfortunately — not scalable.
We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more.