Are You Making These 5 Mistakes with Your Facebook Advertising?

Are You Making These 5 Mistakes with Your Facebook Advertising?

Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful.

Top 5 Most Effective Types of Social Media Advertising in 2018

Top 5 Most Effective Types of Social Media Advertising in 2018

Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. Keeping you updated is the reason why I’ve created this list…

Explore Feed—Is There Anything Brands Should Be Nervous About?

Explore Feed—Is There Anything Brands Should Be Nervous About?

“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?

How To Optimize YouTube Channel’s Graphics To Boost Growth

How To Optimize YouTube Channel’s Graphics To Boost Growth

YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube channels: generating income via ads or product placements, […]

Social Media, Buzz Marketing & PR: Which Tools Should You Use?

Social Media, Buzz Marketing & PR: Which Tools Should You Use?

Every day, millions of people share photos, videos or other content online. In only a minute, we generate 204 million emails, over 3 million FB posts and 4 million Google searches. In such an environment, how should you effectively engage, promote and measure?

A Guide to Boosting Your Personal Brand in Social Media

A Guide to Boosting Your Personal Brand in Social Media

Your personal brand and online presence are very important factors when building a career or succeeding in the current phase in your life, whether it is studying, a maternity leave or a leadership position. You can make your chances of professional success a lot higher if you build an effective online brand and optimize your […]