Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful.
Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy?
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. I was deeply wrong. How do cultural institutions use technology today?
Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018.
Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. Keeping you updated is the reason why I’ve created this list…
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach.
“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?
YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube channels: generating income via ads or product placements, […]
Every day, millions of people share photos, videos or other content online. In only a minute, we generate 204 million emails, over 3 million FB posts and 4 million Google searches. In such an environment, how should you effectively engage, promote and measure?
Your personal brand and online presence are very important factors when building a career or succeeding in the current phase in your life, whether it is studying, a maternity leave or a leadership position. You can make your chances of professional success a lot higher if you build an effective online brand and optimize your […]
Manzer Communications, a tech marketing and PR agency based in Austin, Texas, has given us an early look at its latest white paper, “How to run a successful social media campaign,” so that we can do a brief review for our readers.