How to Get Your Customers More Involved with Your PR and Branding Strategy

How to Get Your Customers More Involved with Your PR and Branding Strategy

PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience.

5 Tips for Building a Bulletproof PR Team

5 Tips for Building a Bulletproof PR Team

When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively…

The One Thing You Need if You Want to Become a Communicator of the Future

The One Thing You Need if You Want to Become a Communicator of the Future

The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world.

Technology and PR: What’s Changed Over the Years for the Industry

Technology and PR: What’s Changed Over the Years for the Industry

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?

How to Generate Publicity to Attract More Investors for Your Startup

How to Generate Publicity to Attract More Investors for Your Startup

No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment.

9 Years after the Financial Crisis, the PR Industry in the United States Continues Its Slow but Steady Recovery Process

9 Years after the Financial Crisis, the PR Industry in the United States Continues Its Slow but Steady Recovery Process

One of the key indicators of sector strength, job growth in the U.S. PR industry, continues its upward trend for the 4th consecutive year, according to a new report by PRunderground.com.

A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017

A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017

This was one hell of a year for Prowly Magazine! We have published more than 110 specialist articles, received over a few dozen chunky comments, launched a Polish version of our blog, kicked off our educational project, and released 10 e-books on different aspects of PR as part of our Prowly Academy. First and foremost, […]