How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.

How Has Technology Changed the PR Practice for the Better?

How Has Technology Changed the PR Practice for the Better?

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis.

During live events, it’s vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis.

How to Get Your Customers More Involved with Your PR and Branding Strategy

How to Get Your Customers More Involved with Your PR and Branding Strategy

PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience.

5 Tips for Building a Bulletproof PR Team

5 Tips for Building a Bulletproof PR Team

When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively…

The One Thing You Need if You Want to Become a Communicator of the Future

The One Thing You Need if You Want to Become a Communicator of the Future

The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world.