92/48/36: World Leaders on Instagram

92/48/36: World Leaders on Instagram

World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram.

Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018

Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018

Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up!

PR and Marketing: The Skills Experts Wish to Succeed in 2019

PR and Marketing: The Skills Experts Wish to Succeed in 2019

Trends 2019—is there anything to worry about? I’m pretty sure you’ve all read a bunch of texts on this topic already. Better focus on growing your skills—the ones XY are sharing with us will help you get ready to face the pace of change in PR and strut your stuff not only professionally, but also in the private area.

New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention

New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for.

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns.

What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros

What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros

2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.

Get a Job in PR: Visit an Art Gallery, Network & Create Content

Get a Job in PR: Visit an Art Gallery, Network & Create Content

There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR.

Golden Drum: Is Content More Important Than Technology?

Golden Drum: Is Content More Important Than Technology?

Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director.

Lions for logos. Branding cases from Cannes Lions

Lions for logos. Branding cases from Cannes Lions

The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks. Here are 4 examples of my favorite PR campaigns with logotypes playing the lead…