SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns.

What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros

What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros

2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.

Get a Job in PR: Visit an Art Gallery, Network & Create Content

Get a Job in PR: Visit an Art Gallery, Network & Create Content

There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR.

Golden Drum: Is Content More Important Than Technology?

Golden Drum: Is Content More Important Than Technology?

Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director.

Lions for logos. Branding cases from Cannes Lions

Lions for logos. Branding cases from Cannes Lions

The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks. Here are 4 examples of my favorite PR campaigns with logotypes playing the lead…

What Is Inbound PR and Why Is It Worth Your Communication Efforts?

What Is Inbound PR and Why Is It Worth Your Communication Efforts?

What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.