Public Relations | 3 min

What Is Inbound PR and Why Is It Worth Your Communication Efforts?

Edyta Kowal
Public Relations | 3 min

What Is Inbound PR and Why Is It Worth Your Communication Efforts?

Edyta Kowal

What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.

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Public Relations | 4 min July 13, 2018

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

Olgierd Annusewicz
Public Relations | 4 min

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

Olgierd Annusewicz

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.

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Public Relations | 5 min June 8, 2018

How Has Technology Changed the PR Practice for the Better?

Michelle Garrett
Public Relations | 5 min

How Has Technology Changed the PR Practice for the Better?

Michelle Garrett

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis.

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Public Relations | 4 min May 7, 2018

Effective Communication During Live Events Can Improve Safety  

Joel Lee

During live events, it’s vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis.

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Public Relations | 5 min April 26, 2018

How to Get Your Customers More Involved with Your PR and Branding Strategy

Pratik Dholakiya
Public Relations | 5 min

How to Get Your Customers More Involved with Your PR and Branding Strategy

Pratik Dholakiya

PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience.

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