Mastering digital engagement and measuring the value of PR are the two most pressing challenges facing communications professionals, research has confirmed.
Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas…
This was one hell of a year for Prowly Magazine! We have published more than 110 specialist articles, received over a few dozen chunky comments, launched a Polish version of our blog, kicked off our educational project, and released 10 e-books on different aspects of PR as part of our Prowly Academy. First and foremost, […]
To wrap up our series on crisis communications, I decided to ask a few pros for their best crisis communications planning tips. Here’s what they had to say…
Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you.
‘Fake News’ is not a new concept. But with the revolution of social media, it’s been difficult to differentiate between “real” stories and ”fake” news.
In Part One, we took a closer look at the mechanics of breaking problems down, so they would be less overwhelming and seemingly more bearable. The aim of Part Two is to spark creativity and facilitate the process of coming up with solutions for the problems at hand.
This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions.
After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.
We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound.
Missteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right.