We all leverage email to deliver personalized and targeted information to our audience. And whether you’re creating your email from scratch or using a pre-existing newsletter template, test and check each and every single time before you hit ‘send’.
We saw some incredible innovations take shape, innovations that transformed online marketing as we know it. Live streaming picked up steam, algorithm updates encouraged marketers to create engaging content, and social media marketing became a “must-have” rather than an option.
Understanding customers is fundamental to any business. The more you know about your target audience, the easier it is to create excellent products and run effective marketing programs. And how do you create a brilliant email marketing program?
When it comes to business, sex doesn’t matter. Passion does. And skills. These most influential female marketing technologists talking with us on MarTech prove that…
When we think about the future, most of us can say it is unpredictable. A year ago, who could have predicted that in 2016 we would be witnessing major changes taking place on the worldwide political scene which would have great impact on everyone’s life?
If your goal is to have strong relationships with media or to form engaged communities around your brand, and I’m sure it is, leverage email! The Direct Marketing Association confirms that you can expect up to 3800% ROI from email channel.
In marketing and PR communities graphic design has long been under a stigma of being complicated and quite expensive. Marketing and PR professionals are surely skilled and creative enough to design by themselves. Just if they use some right tools and techniques to assist them.
Working in PR is closely connected to sales. Although PR people don’t sell anything directly they need to engage prospects, generate leads and keep good relations with others – just like salespeople do.
We scrolled through thousands of tweets and watched hundreds of commercials to pick 10 Christmas ads that stole our hearts in 2017. So sit back, relax, and see what brands prepared for us this year.
If any business wants to succeed in the digital age, it can’t just produce a product. The product needs to be wrapped with valuable and engaging content. Such high-quality content needs to be personalized with information tailored to the specific needs of the recipient.
2017 will be the year of continuing content personalization and further polarization of ideas and entrenchment in the respective positions. In the era of free choice, there will be increasingly more micro trends.