Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.
As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.
If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions.
Nowadays, starting and developing an online business is no trivial task. For as many hardships as these stores currently face, there are plenty of little-known bits of advice to help encourage substantial growth. Here are three to keep in mind.
We all leverage email to deliver personalized and targeted information to our audience. And whether you’re creating your email from scratch or using a pre-existing newsletter template, test and check each and every single time before you hit ‘send’.
We saw some incredible innovations take shape, innovations that transformed online marketing as we know it. Live streaming picked up steam, algorithm updates encouraged marketers to create engaging content, and social media marketing became a “must-have” rather than an option.
Understanding customers is fundamental to any business. The more you know about your target audience, the easier it is to create excellent products and run effective marketing programs. And how do you create a brilliant email marketing program?
When it comes to business, sex doesn’t matter. Passion does. And skills. These most influential female marketing technologists talking with us on MarTech prove that…
When we think about the future, most of us can say it is unpredictable. A year ago, who could have predicted that in 2016 we would be witnessing major changes taking place on the worldwide political scene which would have great impact on everyone’s life?
If your goal is to have strong relationships with media or to form engaged communities around your brand, and I’m sure it is, leverage email! The Direct Marketing Association confirms that you can expect up to 3800% ROI from email channel.
In marketing and PR communities graphic design has long been under a stigma of being complicated and quite expensive. Marketing and PR professionals are surely skilled and creative enough to design by themselves. Just if they use some right tools and techniques to assist them.
Working in PR is closely connected to sales. Although PR people don’t sell anything directly they need to engage prospects, generate leads and keep good relations with others – just like salespeople do.