Whenever you launch an email marketing campaign, is to obtain the highest possible open rate, so you will have to decide the time and day of the mailing.
Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits.
What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor’s or master’s degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and…
As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.
‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play.
I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods?
Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).
How mobile app marketing trends are going to shape up in the year 2018? Here is a detailed look at the trends to watch out for…
Planning your goals is a process of unprecedented value if done right of course. What I mentioned here is going to help when you already have an idea about what needs to be achieved in your life…
Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already:
Influencers are prominent figures within a certain community, where people trust and value their opinions. And this is why influencer marketing is one of the fastest and most effective ways of spreading your brand message these days.