Readability or Pleasure?

Readability or Pleasure?

It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.

Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play.

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead

Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already: