Email is the Supreme Marketing Channel – Then, Now and Forever

Email is the Supreme Marketing Channel – Then, Now and Forever

The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena.

Readability or Pleasure?

Readability or Pleasure?

It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.

What Type of Education Do Marketing Managers Need?

What Type of Education Do Marketing Managers Need?

What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor’s or master’s degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and…

Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play.

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead

Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).