While there are certainly a lot of tools in the PR specialist’s arsenal, the one which is the most effective is also one that is the most popular: video content.
The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena.
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.
Whenever you launch an email marketing campaign, is to obtain the highest possible open rate, so you will have to decide the time and day of the mailing.
Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits.
What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor’s or master’s degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and…
As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.
‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play.
I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods?
Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).
How mobile app marketing trends are going to shape up in the year 2018? Here is a detailed look at the trends to watch out for…