With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer?
Content Marketing – Your Weapon to Fight Against the Crisis Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They […]
Do you know what tools leverage the highest return on investment when creating original, high-quality content? Today I want to share with you nine of my favorites.
We constantly hear things like, “sell with a story”, “tell a good story”, “present with a story”, “build more content”, “where’s the storyline?”, “where’s the drama?”, etc. Do you ask yourself sometimes, “Why stories?” After a month of stalking people in public transport, I might have an answer.
Perhaps the mistakes that we’ve listed here won’t completely kill your chances of career success or banish you from the industry… but avoid them like the plague, because content marketing is one of the most rapidly developing trends. And your competition never sleeps.
Basically, you should have done it some time ago, but if you’re reading this just now—get your act together, because your competitors will leave you far behind. Toss out dull and static content in favor of one that is engaging and interactive, and one that will get you more clicks, shares, conversions, and wider reach.
What are the sources of success of the latest episode of the Star Wars franchise? And what are the lessons that can be learnt from the movie about storytelling in general? Here are my picks for Rogue One with relevant traits, trends and features that are important from communication industry perspective.
Why do some things go viral while other don’t? This is one default question asked by many marketers out there. Understanding the psychology of your target market is a must. As soon as you get your first 100 so-called customers, you need to create a persona.
Businesses and marketing pros are really serious about using content marketing to reach targeted customers. But, as Content Marketing Institute’s research (link) indicates, 33 percent of B2B marketers and 41 percent of B2C marketers cited the inability to measure as a significant challenge. We asked some of them to find out how they do it.
Marketing isn’t rocket science, it is neuroscience. That’s why you should leverage emotions in your content. Tapping into the audience’s emotions should be an important part of every PR strategy. Feelings can be a crucial factor when it comes to the question whether your campaign has a chance to go viral or not
Education is key to understanding content marketing and its nuances. Over time, we’ve found that these blogs are the best sources for that education.