A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

How to Boost Your B2B Content With A Brand Journalist

How to Boost Your B2B Content With A Brand Journalist

A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers.

4 Content Marketing Practices That Will Make You Awesome

4 Content Marketing Practices That Will Make You Awesome

How much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with.

Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups?

Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups?

Set up a story-driven marketing strategy and make your business gain a competitive advantage. By crafting a compelling story, you can help your company get the attention it deserves.

Content Is Still The King, But Distribution Is Your Precious Queen

Content Is Still The King, But Distribution Is Your Precious Queen

So you have this awesome, quality content and you firmly believe that your viewers would kill for it, but somehow the traffic landscape defined by hard data in your Google Analytics resembles a boring plateau rather than actual peaks announcing your successes.

The Role of Native Advertising in Your Content Marketing Strategy

The Role of Native Advertising in Your Content Marketing Strategy

With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer?

Content Marketing – Your Weapon to Fight Against the Crisis

Content Marketing – Your Weapon to Fight Against the Crisis

Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They interact with brands on blogs, Facebook, Twitter, Linkedin, in YouTube […]

I stalked people for a month, and here’s what I found

I stalked people for a month, and here’s what I found

We constantly hear things like, “sell with a story”, “tell a good story”, “present with a story”, “build more content”, “where’s the storyline?”, “where’s the drama?”, etc. Do you ask yourself sometimes, “Why stories?” After a month of stalking people in public transport, I might have an answer.