A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers.
How much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with.
Set up a story-driven marketing strategy and make your business gain a competitive advantage. By crafting a compelling story, you can help your company get the attention it deserves.
So you have this awesome, quality content and you firmly believe that your viewers would kill for it, but somehow the traffic landscape defined by hard data in your Google Analytics resembles a boring plateau rather than actual peaks announcing your successes.
With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer?
Content Marketing – Your Weapon to Fight Against the Crisis Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They […]
Do you know what tools leverage the highest return on investment when creating original, high-quality content? Today I want to share with you nine of my favorites.
We constantly hear things like, “sell with a story”, “tell a good story”, “present with a story”, “build more content”, “where’s the storyline?”, “where’s the drama?”, etc. Do you ask yourself sometimes, “Why stories?” After a month of stalking people in public transport, I might have an answer.
Perhaps the mistakes that we’ve listed here won’t completely kill your chances of career success or banish you from the industry… but avoid them like the plague, because content marketing is one of the most rapidly developing trends. And your competition never sleeps.
Basically, you should have done it some time ago, but if you’re reading this just now—get your act together, because your competitors will leave you far behind. Toss out dull and static content in favor of one that is engaging and interactive, and one that will get you more clicks, shares, conversions, and wider reach.
What are the sources of success of the latest episode of the Star Wars franchise? And what are the lessons that can be learnt from the movie about storytelling in general? Here are my picks for Rogue One with relevant traits, trends and features that are important from communication industry perspective.