Not all marketing content needs to be (or even should be) evergreen. Sometimes, to allow a material to keep being effective, it’s going to have to be refreshed.
Copy editing and crafting content is the number-one responsibility of every PR professional. These tips will help you editing in a much easier way.
Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists.
There are many reasons why you should have some knowledge on how to pick a good content writer. And not only that, as it is also important that you find someone who is not only good at their job but who can also adapt to your company’s needs.
In 2018, blogs are still good for business. Through blogging, you can reap several key benefits that make the practice worthwhile—from new leads to better website traffic to a way to connect with customers. Curious to learn more?
Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party.
Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. Learn how to do it right…
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn…
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions.
Since content plays such an important role in both types of activities, why not join forces and start crafting content that will not only attracts media’s attention but will also create an opportunity to rank high in search results?