How and Where to Find Content Creators That Don’t Suck

How and Where to Find Content Creators That Don’t Suck

There are many reasons why you should have some knowledge on how to pick a good content writer. And not only that, as it is also important that you find someone who is not only good at their job but who can also adapt to your company’s needs.

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Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party.

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How to Make Every Part of Your PR Content Strategy More Data-Driven

How to Make Every Part of Your PR Content Strategy More Data-Driven

By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.

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How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business

How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business

There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn…

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Cool Tools Every PR Pro Should Be Using When Crafting Great Content

Cool Tools Every PR Pro Should Be Using When Crafting Great Content

Since content plays such an important role in both types of activities, why not join forces and start crafting content that will not only attracts media’s attention but will also create an opportunity to rank high in search results?

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All The Cool Things I’ve Learnt About Storytelling From Matthew Luhn and Shane Snow at Filmteractive 2017

All The Cool Things I’ve Learnt About Storytelling From Matthew Luhn and Shane Snow at Filmteractive 2017

This year’s Filmteractive festival caught my attention mainly because of two presentations – one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time?

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Content Marketing World Wrap-Up: The Three Themes That Stood Out

Content Marketing World Wrap-Up: The Three Themes That Stood Out

Last week, I had the pleasure of attending Content Marketing World for the second time. It was three days filled with learning and some good times with like-minded marketers. We all love what we do.

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A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

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