Why You Must Be Clear on What Your Company Does in All Areas of Business

Why You Must Be Clear on What Your Company Does in All Areas of Business

It’s a bit like trying to drive a large boat like a yacht. That thing doesn’t turn on a dime—the size doesn’t allow for it. You need to know exactly where you’re going before you start and everyone else needs to know it, too.

lines

D-RAFT Corporate Demo Day: Startups Entering The Machine Learning Era

D-RAFT Corporate Demo Day: Startups Entering The Machine Learning Era

Computers that see and listen, think and predict are already making a difference across industries. Artificial intelligence can automate processes, reduce costs and improve customer experience. Corporations need to leverage those machine learning technologies or risk being replaced by ‘smarter disruptors.’

lines

Women in Business Q&A: Netta Ness, President, The Chance Management Company & SVP Novatrans Group

Women in Business Q&A: Netta Ness, President, The Chance Management Company & SVP Novatrans Group

The new manager-leader is an all-inclusive role that entails maximizing efficiency and results, as well as developing and nurturing skills through inspiration and purposeful tasks.

lines

D-RAFT Demo Day: Pitching Corporations Face-to-Face

D-RAFT Demo Day: Pitching Corporations Face-to-Face

D-RAFT Demo Day: Pitching Corporations Face-to-Face Among Central and Eastern European countries, Poland leads the way in the number of startups. This, in turn, attracts increased attention from foreign investors, especially when it comes to the most innovative companies. Involvement from large Polish corporations would also help the process, which is why D-RAFT Demo Day […]

lines

#PRpeople Matylda Setlak: Business Means Not Only Branding, but Also an Ability to Provide Value

#PRpeople Matylda Setlak: Business Means Not Only Branding, but Also an Ability to Provide Value

Matylda Setlak (All 4 Comms) in our #PRpeople series: “I make a concerted effort to gather as much knowledge as I can about marketing comms, and I am stimulated by the inventiveness of others. In order to generate quality, you must first immerse yourself in it and be consistent.”

lines

Maintaining the Highest Standards Will Earn PR’s Trusted Status

Maintaining the Highest Standards Will Earn PR’s Trusted Status

“The PR profession needs to buy fully into two-way, ethical communication. This is stuff we all know about and we should be leading the way” – Steve Falla (Orchard PR) about maintaining the highest standards in PR…

lines

How The Industry Can Get More Women Involved In Tech [INTERVIEW]

How The Industry Can Get More Women Involved In Tech [INTERVIEW]

More and more tech startups are being founded by women, having doubled in the past five years. Today it is 20% of all tech startups across the world, including Prowly. On the other hand, women represent only 7% of the 100 richest tech billionaires and only 4.2% of venture capital investors in the US. Take a look at our interview with Beata Young, COO at Hanza Trade.

lines