Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire office.
It’s a bit like trying to drive a large boat like a yacht. That thing doesn’t turn on a dime—the size doesn’t allow for it. You need to know exactly where you’re going before you start and everyone else needs to know it, too.
Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’
Computers that see and listen, think and predict are already making a difference across industries. Artificial intelligence can automate processes, reduce costs and improve customer experience. Corporations need to leverage those machine learning technologies or risk being replaced by ‘smarter disruptors.’
The new manager-leader is an all-inclusive role that entails maximizing efficiency and results, as well as developing and nurturing skills through inspiration and purposeful tasks.
So you’ve just got a new job as a manager. Whether your team exists already or it’s your responsibility to create it, what do you do next?
The majority of CEE startups are still only local or regional heroes. But they do have a cost advantage, strong technology & UX teams.
Among Central and Eastern European countries, Poland leads the way in the number of startups. This, in turn, attracts increased attention from foreign investors, especially when it comes to the most innovative companies. Involvement from large Polish corporations would also help the process, which is why D-RAFT Demo Day once again brought these two groups […]
Being a PR professional means working with many challenges. In this industry, professional achievements are dependent on many aspects, but teamwork is one of the keys to success.
Matylda Setlak (All 4 Comms) in our #PRpeople series: “I make a concerted effort to gather as much knowledge as I can about marketing comms, and I am stimulated by the inventiveness of others. In order to generate quality, you must first immerse yourself in it and be consistent.”
“The PR profession needs to buy fully into two-way, ethical communication. This is stuff we all know about and we should be leading the way” – Steve Falla (Orchard PR) about maintaining the highest standards in PR…