Crisis First Aid – Communications Manual

Many companies will be faced with a crisis at some point or another. When it strikes, communication is critical to protecting the organization’s reputation and ability to fulfill its mission. There is no room for improvisation during a crisis. You have to be prepared for any eventuality.

Thanks to the white paper Writing the crisis communications manual from Manzer Communications it will be much simpler for companies to begin that preparation.

It’s important to note that a ‘gut feeling’ approach will not safely navigate you through a crisis and keep your enterprise’s reputation intact.

“Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual. Why? Because no crisis is ever the same. And yet every crisis shares many similar internal and external dynamics and requires very similar strategies.” – underlines Jo Detavernier, a VP and Partner with Manzer Communications, who prepared this short guide.

What will you find in it?

– the basic principles underpinning the writing of a professional crisis communications manual.

In it, Manzer Communications team addresses the different actors that often come into play when dealing with a crisis together with their respective responsibilities and the kind of content they will be called upon to create under great amounts of stress and tight deadlines.

– ways in which your team should properly approach implementing with the manual.

They elaborate on the right and wrong way to use a crisis scenario training.

– a sample table of contents that will empower the readers to start right away with preparations for their own crisis communications manual.

A PRO tip from the authors of the report?

“Any crisis communications manual will have to cover the people that will do the work, the processes that need to be followed and the resources that can be deployed.”

Don’t wait until it’s too late to write a crisis communications manual! Download a whitepaper now!

crisiscomms whitepaper.original.pdf

About the author: Manzer Communications is a global communications agency serving the integrated PR and digital marketing needs of B2B enterprises in the U.S., Europe and Asia. is a partner of this whitepaper.

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations.