Something bad has happened and it needs addressing before its spreads like wildfire and causes more damage. In most cases, the good name and image of the company are at stake and action is required fast: call the crisis comms people, apply special measures, dial 911.
PR & Communications Consultant at Serge Vanbockryck Communications. Former journalist (print, radio, TV) in Belgium, the Netherlands, France, Germany and the UK. 25 years of experience in communications, PR