Sabine Raabe
Sabine Raabe
Sabine Raabe, Principal & Founder at Biscuit PR. She is an Independent Public Relations Practitioner and woman who gets things done, having led changes for her clients around consumer rights, alternative transport & finance, overseas and domestic environmental issues, economic regeneration and human and civil rights.
@BiscuitByte
Public Relations | 4 min

Building Your Personal Brand on LinkedIn

Sabine Raabe

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key.

Public Relations | 6 min

AVE – Does Anyone Actually Still Use This?

Sabine Raabe

I was surprised to read recently that the CIPR plan to take disciplinary action against members who use the advertising equivalent value (AVE) metric to measure their performance to clients. Forgive me, but does anyone actually still use this outdated form of measurement to demonstrate the worth of their PR services?!