Not all marketing content needs to be (or even should be) evergreen. Sometimes, to allow a material to keep being effective, it’s going to have to be refreshed.
In a lot of ways, effective visual communication is about a whole lot more than just finding pretty pictures to pair up with relevant text on a document like an infographic or a presentation.
It’s a bit like trying to drive a large boat like a yacht. That thing doesn’t turn on a dime—the size doesn’t allow for it. You need to know exactly where you’re going before you start and everyone else needs to know it, too.