2017 will be the year of continuing content personalization and further polarization of ideas and entrenchment in the respective positions. In the era of free choice, there will be increasingly more micro trends.
The Internet has significantly improved the work of PR agencies. New tools and solutions allow easier contact with journalists, help with content distribution and expand its reach. But new opportunities arise all the time. Here, we advise on how to find yourself in all of this.
Achieve PR success with a content marketing strategy that builds relationships with journalists and influencers who know the value of your brand.
Valuable texts published by brands are essential today in scoring high in online search engine results and… in the minds of our audience. Learn five rules that will help you in creating effective content marketing texts.
Being a PR professional means working with many challenges. In this industry, professional achievements are dependent on many aspects, but teamwork is one of the keys to success.
Matylda Setlak (All 4 Comms) in our #PRpeople series: “I make a concerted effort to gather as much knowledge as I can about marketing comms, and I am stimulated by the inventiveness of others. In order to generate quality, you must first immerse yourself in it and be consistent.”