Things to Check Before You Hit ‘Send’
Have you ever considered that if something in your communication went wrong, would your brand be forgiven? Here is a classic example of how you can quickly turn a small oversight into a huge embarrassment. Look at the link in this tweet below:
We all leverage email to deliver personalized
If your goal is to have strong relationships with media or to form engaged communities around your brand, and I’m sure it is, leverage email! The Direct Marketing Association confirms that you can expect up to 3800% ROI from email channel.
If any business wants to succeed in the digital age, it can’t just produce a product. The product needs to be wrapped with valuable and engaging content. Such high-quality content needs to be personalized with information tailored to the specific needs of the recipient.