We all leverage email to deliver personalized and targeted information to our audience. And whether you’re creating your email from scratch or using a pre-existing newsletter template, test and check each and every single time before you hit ‘send’.
If your goal is to have strong relationships with media or to form engaged communities around your brand, and I’m sure it is, leverage email! The Direct Marketing Association confirms that you can expect up to 3800% ROI from email channel.
If any business wants to succeed in the digital age, it can’t just produce a product. The product needs to be wrapped with valuable and engaging content. Such high-quality content needs to be personalized with information tailored to the specific needs of the recipient.