If your goal is to have strong relationships with media or to form engaged communities around your brand, and I’m sure it is, leverage email! The Direct Marketing Association confirms that you can expect up to 3800% ROI from email channel.
If any business wants to succeed in the digital age, it can’t just produce a product. The product needs to be wrapped with valuable and engaging content. Such high-quality content needs to be personalized with information tailored to the specific needs of the recipient.