I can already hear loud arguments that the vertical format does not suit narration. What’s more, I see them in comments under any mention of vertical videos. Well, the answer is one, and it was given by Snapchat’s CEO, John Steinberg, who revealed data clearly confirming that native vertical ads are seen in full ten times more often than horizontal ones.
Video content marketing is currently the most hot topic in marketing world. If you don’t believe me just check “video content marketing” on google trends, and I assume we are still not in the peak of this phenomena, marketing tool, or trend popularity.