Darran Blatch
Owner at Nylitik. Growth manager UK, experienced sales leader in the ICT sector. He's worked for companies such as HSBC, Unilever, BP, Lanxess and McKinsey.
Content Marketing | 3 min
One of the major factors we look for in a brand is authenticity. We want to develop a trusting relationship with companies and content marketing is powerful in this regard. 78% of people believe that organizations who provide custom content are interested in developing positive relationships with them.
Working together PR and SEO are a great team, after all they are all about reaching the right people, making connections and creating visibility for your brand, so it shouldn’t come as a surprise that while by themselves they work ok but as a team they’re unstoppable.
Growth hacking has a much narrower focus and utilises the available resources to reach out, engage and convert as quickly as possible. At this point others from sales and marketing take over to develop the opening the created by growth hacking…
