Danielle Hibbert
Senior Project Manager at Clearbox, a consumer PR agency in Northern Ireland. Dani has a decade of experience in developing and executing strategic PR campaigns and in the conceptual development and flawless execution of both small and large-scale events for clients including Proctor and Gamble, Cirque du Soleil, House of Fraser and James Street South
@dani_hibbert
Public Relations | 3 min June 6, 2018

Press Release – Writing Tips

Danielle Hibbert

The art of writing a press release has changed significantly in the last few years, with the shift toward digital media emphasizing the need for brevity with a punch. Danielle Hibbert from the Belfast PR agency Clearbox gives us some top tips when it comes to penning the perfect pitch.

Public Relations | 2 min July 18, 2018

What Is Public Relations?

Danielle Hibbert

‘What is PR?’ is something I’ve been asked a lot since starting my career in public relations 10 years ago and it’s an answer which has evolved over the years. In 2006, for me, it was simply about building and managing a brand’s reputation.