With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer?
Christelle Macri is the founder of Ebizpromotion, a leading SEO agency in Berkshire, with a no-nonsense and ethical approach to digital marketing. She is also search engine consultant with over 17 years experience in the internet advertising industry. Having worked for a major search engine and pioneering pay-for-performance advertising networks, she offers professional SEO services that turn her clients’ websites into consistent revenue streams, using a variety of digital channels.