It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.
Traditional methods no longer work. As digital becomes intrinsic to PR and the communications industry diversifies into new areas measuring outcome has become more urgent than ever.
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
Every penny spent on marketing should generate revenue. PR is no different. Here are some fundamentals you should remember about when forming a successful strategy for your business