Traditional methods no longer work. As digital becomes intrinsic to PR and the communications industry diversifies into new areas measuring outcome has become more urgent than ever.
Imagine if there was a single & ultimate guide that would bring together the best PR hacks and the most sought-after press release writing tips. And best of all, it would provide step-by-step instructions on learning and implementing good practices.
Every penny spent on marketing should generate revenue. PR is no different. Here are some fundamentals you should remember about when forming a successful strategy for your business