Retail itself is at a revolutionary point in its evolution. Adapting to e-commerce is how brands are rising from the ashes and creating a new chapter in their company history. By the end of last year, the total web sales in the United States increased 15.6% from 2015, according to a report by the U.S. Department of Commerce.
Nowadays, starting and developing an online business is no trivial task.
For as many hardships as these stores currently face, there are plenty of little-known bits of advice to help encourage substantial growth. Here are three to keep in mind.
Promote Your Strongest Content Channels
As more and more trade is conducted online, branded content has taken center stage in the marketing mix. The name of the game is no longer throwing huge sums of money to promote a broad message. These days, successful content is strategically distributed to be exposed to the most susceptible audiences at the most opportune times.
If you’re new to the industry, this part will likely require a bit of research, and possibly some trial and error. Take your product into consideration, if it’s a hands-on item like clothing or shoes, consider using more visual-oriented content outlets like Instagram or Facebook for promotion.
Be sure you are keeping frequent tabs on your content analytics and measurement so you can make more educated, data-driven choices. Scoop.it is a fantastic curation and reporting tool that provides comprehensive insight as to how well your messages are gaining traction across your chosen channels.
From here, you can gain intelligence as to when and where your promotions will be most effective.
Growing a business of any kind comes down to the balance of the right exposure and consumer interest. Proper planning, analysis, and of course, quality promotional content, will do wonders for the bottom line. Take your time in designing your strategy.
Manage from Mobile
The notion of optimizing your e-commerce platform for mobile customer experience has been on everyone’s lips for years. However, you should aim to make navigation and execution simple on both sides.
Running a business, in general, is far from a 9-5 gig. Even more so in e-commerce. The day-to-day tasks never sleep. As an owner or operator, one of the most important things to remember is always to keep up. If you only work a certain portion of the day, it can be very easy for even the smallest projects to accumulate and set you back.
As many will attest, it’s much easier to stay on top of e-commerce management than it is to dig yourself out of a hole of busy work.
For this reason, Shopify has an extremely user-friendly function that allows you to manage every aspect of your online store in terms of inventory, order fulfillment, product page creation, promotions, analytics, and more.
Simply put, if you want to see growth quickly, you need to constantly stay in the loop and see how your products are being moved.
Your customers are on the go. Therefore, you should be able to manage your operation in a likewise fashion.
Host in the Cloud
Using a cloud-based software to host an e-commerce platform has a wide range of benefits. If properly implemented, these applications give businesses the ability to promptly respond to both marketing challenges and opportunities. If there are spikes in demand or new launches that require a boost in resources, cloud-hosted platforms are typically able to scale these factors more efficiently than web-based solutions in order to achieve the best results.
From a management perspective, cloud-based applications provide business owners with the proper data center to begin operations with very little lag time. Even more, risk factors, in terms of data loss, are significantly reduced as most cloud hosts offer timely and frequent backups.
LCN, a UK-based hosting and domain registrar, offers an intuitive cloud server hosting service designed with high-quality SSD storage equipped with a free firewall feature to ensure data security. The package can be customized with a number of options to help adhere to the exact needs of your platform.
Overall, cloud-based hosting solutions make managing your ecommerce infrastructure much easier. A recent report conducted by RightScale found that 85% of enterprises now operate with a multi-cloud strategy.
The advantages cloud hosting can give your ecommerce business are too great to pass up. The quick versatility is critical for expanding and developing your efforts.
Over to You
The general consensus of retail business operations is to go online. As a result, the e-commerce atmosphere is (and always will be) exceptionally competitive. In addition to remaining competitive with other brands in your industry, you will be fighting a constant uphill battle with the vast selections on Amazon and eBay. Seeing consistent growth requires a great amount of innovation, cleverness, and close attention to the finer details. Consider using these tricks to make your life easier. Good luck!