Effective Communication During Live Events Can Improve Safety  

During live events, it’s vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis. Information during a crisis can save lives. Consider the attacks on the World Trade Towers and the overall lack of communication to people within the building who did not fully understand the peril they were in. People were not given the information they needed to get out of the building, communication fell apart, and many people died because they sheltered inside instead of leaving the building.

Communication During Crises Has Changed

You can’t predict when a disaster is going to occur, but you can be better prepared to manage the crisis. Text messaging gives you the ability to quickly notify the public of emergency situations. With this ability, that wasn’t widely used in 2001 when the World Trade Center attack occurred, lives can be saved when a crisis situation occurs. It’s easy to look back and see how better communication through texting could have made a huge difference in the safety of all of the people who ended up trapped. The ability to communicate quickly and efficiently, while also receiving responses can give people the help they need faster.

Effective Communication Organizes the Response

There were mistakes made due to communication difficulties when emergency personnel responded to Marjory Stoneman Douglas High School on February 14, 2018 with reports of an active shooter on the premises. Radio signals got mixed, and emergency workers were having a difficult time figuring out exactly what was going on. If text messaging was in place to reach out to students, parents, faculty and response workers, communication may have saved lives. Most people carry around a mobile device, especially teenagers. The ability to send out text message blasts can be critical to the safety of everyone in the building in the event of a live shooter.

Two-Way Communication Is Essential

In an emergency at a live event, two-way communication is going to keep everyone as safe as possible. First, you want to be able to send out a text blast about any danger, providing tips or strategies on how to stay safe. Once an emergency has been identified, continual updates are generally useful. For example, like in the event of a school shooting such as at Marjory Stoneman Douglas High School, a high percentage of students, teachers, and staff are likely to be carrying a cell phone. When a text number is set up in the event of an emergency, this allows anyone with a smartphone receiving the messages to send back any updates. This can make it easier to identify where the shooter is located, how many shooters there are, and whether it is safe to escape down a particular hallway.

Reach People Instantly with Mobile Technology

Mobile technology is used by most people, and it is the most effective way to communicate short, explicit bursts of information. When a crisis occurs, an automated text sent out immediately is going to have a big impact on the safety of everyone involved. With so many people carrying around mobile devices, it makes sense to communicate through text messaging. Anyone who wants to receive messages can text in to get updates, while those involved with the situation can text in further details as they occur. Instant communication makes managing a crisis much easier. The important piece is to take control and be the command center when a crisis starts at your live event. Provide any necessary updates and be clear in your communication.

Text messaging is going to be an essential tool when dealing with a crisis at any event. As technology has improved, it only makes sense to use the technology available to the masses. When texting is used, the messages are clear, direct and there is little confusion when received by the recipients. No matter what the crisis is, it becomes possible to reach out to your intended audience when text messaging is in place. Improve information exchange during a crisis by implementing text messaging for two-way communication.

 

How Has Technology Changed the PR Practice for the Better?

How Has Technology Changed the PR Practice for the Better?

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis.

lines