Santa Claus Is Coming to Town. Top 5 Christmas Campaigns

Santa Claus Is Coming to Town. Top 5 Christmas Campaigns

#ManOnTheMoon

It really doesn’t matter if you’ll buy something from the John Lewis shop because the emotional impact of this commercial is so powerful that the Man On The Moon will carve his hashtag deep in your mind. Once again this brand shows that love is a powerful emotion. For sure this will be one of my favourite campaigns for a very very long time.

Canadian Christmas

West Jet shows that they do care about people. Since 2013, this airline has a strong and touching campaign. The 2013 video has over 37 million views to date. And the one I listed above 3 million so far.

Santa is traveling by using Expedia+ points

If you fly around the world earning Expedia+ points every year you can donate them to St. Jude Children’s Research Hospital in their fight against cancer. Expedia began its partnership with St. Jude in September 2010 when it launched its inaugural St. Jude Thanks and Giving campaign. Great cause and great CSR campaign. Video posted on Youtube has more than half million views.

https://www.youtube.com/watch?v=7kOXW7efaDQ

#WishesDelivered

This UPS campaign resulted in a number of videos starting with the theme ‘every delivery starts with a wish’. The shipping company asked the consumers to share they wishes with this special hashtag. For every wish, in exchange, UPS donated 1$ to one of its charity partners (The Salvation Army and Toys for Tots).

The Lidl School of Christmas

Lidl’s ad is funny, warm and in the Harry Potter style. The commercial teaches people how to make ‘the leftover sandwich’, ‘Christmas Pudding Lighting’, ‘Snowman Construction’ and other skills important to survive till 25th of December. I can’t say I like it. I love it. See for yourselves:

https://www.youtube.com/watch?v=KWVO_VDd2_8

How about you? Do you have your favourite Christmas Campaigns? Share them in the comments below.

 

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead

Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).

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