We often call marketing or PR professionals “ninjas”. And there is a good reason for that. To keep up with the pace of business and technology environments, comms executives need to be fast, amazingly efficient, and focused.
For that, we all need some cutting-edge tools that are both cross-platform and don’t cost a fortune. It is best if they are free, of course, so we can experiment with different combinations. Let’s review some of the best free apps available for Mac users. Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable.
Description: Beautiful and Intelligent Email App.
Spark is the most advanced and beautiful email app. It allows you to store all your emails in one place, has a powerful search feature, and makes the emailing experience enjoyable and easy. A big relief for PR and marketing guys, right?
Spark has apps for Mac, iPhone, iPad, and even iWatch. It also supports numerous integrations like Dropbox, saving anyone who works with documents and/or files plenty of time.
Category: Graphics & Design
Description: Free vector graphics software used to create graphics easily and intuitively.
Vectr is all you need if you’re working with vector graphics or images. All comms professionals often need to create social media graphics, edit or resize logotypes, and create flyers or brochures. Or, what if the boss asks to edit and print his or her new business cards? Vectr makes all those tasks simple as ABC.
Vectr’s app for Mac has a very intuitive interface and a low learning curve. It is also accessible both on the web and desktop app, syncing the designs between platforms.
Description: Slack brings team communication and collaboration into one place so you can get more work done, whether you belong to a large enterprise or a small business.
Slack is very well-known in the industry, and yet it is constantly adding new functionalities and integrations which reinvent the app for many of us.
The recently added calls functionality made Slack newly attractive for teams that use different forms of communication. Slack for Mac makes it much easier to work with the app rather than use it through the browser.
Do not forget about the selection of bots inside of Slack. Some of them are very powerful and customizable. Hubot is programmed using a simple script language and can automate many processes like daily stand-up or publishing reports.
Description: Alfred is a keyboard-driven productivity application helping you launch apps and search your local computer as well as the web with great speed.
Alfred is available only for Mac OS and can be considered the ultimate productivity tool for any marketer or PR professional who is doing a lot of research and multitasking.
Alfred allows you to search your computer faster than ever using some simple shortcuts. Besides, it will make you a ninja of browsing: you just need to type `google [search term]` or `wikipedia [search term]` to open the browser tab with search results immediately. My personal favorites are shortcuts for restarting or shutting down the computer: `Sleep`, `Shutdown`, or `Empty Trash` commands make these operations easy and convenient.
Description: A free app that offers Memory Optimization, Disk Cleaning, and System Monitoring to keep your Mac optimized for the best performance.
After opening the 21st tab in your browser, your Mac gets slow, then it freezes. Five minutes later you have to restart. I suppose such situations happen to all of us. What a waste of time.
Dr.Cleaner is a tiny free Mac app downloadable from the Mac App Store which prevents your computer from getting slow and cluttered with junk. It performs its job even better than any of the alternatives I’ve tried so far and has a friendly, easy to use interface.
Description: The Unarchiver is a small and easy to use program that can unarchive many different kinds of archive files.
Some archives can be especially hard to deal with on your Mac. Especially if you are used to handling them without trouble on a Windows computer. Unarchiver relieves you from that burden—it is very handy, reliable, and user-friendly. It deals with Zip, RAR, 7-zip, Tar, Gzip, and Bzip2 archive formats.
Description: If your goal is to spend as little time as possible organizing and more time doing, Todoist offers the simplicity you’re looking for.
Sometimes marketing and public relations require us to complete dozens of tasks every day, and keeping track of all of them can be pretty challenging. Especially if you have a whole bunch of people working on one thing.
Todoist is a simple and very powerful app built to solve that struggle. It has seamless workflows for organizing tasks into groups and execution plans, collaborating on them, and staying productive while working. Todoist also supports a number of integrations: Google Drive, Cloud Magic, Sunrise Calendar, Toggl, IFTTT, and Zapier (just to name a few).
Description: From your LastPass Vault, you can store passwords and logins, create online shopping profiles, generate strong passwords, track personal information in photo and audio notes, and more.
LastPass eliminates another problem so many organizations are sick of—passwords to shared services. Storing passwords written down somewhere or kept in a Google Doc is not only inconvenient, but also insanely risky.
LastPass allows you to create folders of passwords accessible to different people, and provides a seamless way to log in to your apps. It is free for personal use, but you have to pay up if you are using it as a company.
Description: GIPHY Capture is the best way to create GIFs on your Mac.
A solid app for capturing GIFs is a must-have in every marketer’s toolkit. GIFs are much more engaging than just images when it comes to social media or blog posts. Capturing high-quality GIFs and managing them requires a special app—and the developers at Giphy.com were kind and amazing enough to create one!
It’s user-friendly and very neat. Once you capture a GIF, be sure to check the settings and adjust them to the maximum size and number of frames per second—so your GIFs look best possible wherever you post them.
Category: Social Networking
Description: Facebook Messenger app from the Mac App Store.
Facebook may be a distraction for most people, but not for PR executives. Perhaps, after email, Facebook is the largest and most valuable channel of communication in the industry. But there is usually one problem—messaging someone on Facebook in the browser inevitably results in scrolling the feed, at least sometimes.
Installing the Messenger app will eliminate the inefficiency—now you can focus solely on messaging people and ignore the messages you want to leave for later.
Mac apps allow you to unclutter your browser tabs, increase the productivity, and save plenty of time. It is worth remembering, though, that the main tools of every marketer or PR professional are they themselves, and these little helpers can only add some shine to all their hard work.