There are many things to remember about when crafting content for PR purposes. SEO optimization, lists and bullet points breaking plain text, helpful tables or headlines containing keywords - all these elements will help you publish stories that will be “easily visible” on the internet. However, the quality of the text, its unique character, and the value it offers to the readers continue to be what matters the most. Once you’ve ticked off all these points, it’s time to post your story online. Our Story Creator will help you with this.
Some of you know Prowly pretty well, others log in to the application rather occasionally. When designing the new creator, we had to consider the perspective of different user profiles, particularly to make sure we deliver the best quality and provide high usability. So we put the new version of the creator to a test by users with varying degrees of knowledge of Prowly. Their response to the new Story Creator was positive and we collected many interesting insights. Here are the 7 things you should pay special attention to:
Prowly’s content creator is modular in character. Each article, press release or post is created by adding separate elements together (such as paraphraser or tables). New elements are still added using the “plus” icon. Protip: If you wish to add another paragraph, just place the cursor at the end of the last paragraph and hit Enter.
There’s a good practice saying that a press release should contain at least one graphic element which increases its overall attractiveness and chances for being shared in social media. Prowly allows you to add graphic elements in the so-called press release headline and body, as well as decide what images or graphic elements will appear in social media posts. In the new version of the Story Creator, we have given priority to the possibility of cropping the header image. It allows you to fully control the image which appears, e.g. on the main page of your online press office.
In the new version of the Story Creator, once you create a paragraph containing text, you can quickly add another one by hitting Enter. However, if you wish to stay in the active paragraph and create a new line of text within the text of this paragraph, just use Enter + Shift.
When you’ve already typed in the whole story and assessed visually whether everything looks as you planned, you can still change the type of any text element, so as to, e.g., distinguish a given fragment. It’s worth doing, especially with quotes, thanks to which Google’s web crawling bots will like your text even more.
Before you upload a file to the body of your press release, you must first place it on Prowly’s drive. Navigating Prowly’s internal drive is undergoing a major change; for instance, you’ll be able to tag your files and organize them into folders. This will make finding a previously added file much easier.
What’s more, you’ll be able to access the media library from the menu, which means that first you’ll be uploading files to the library and only then you’ll be able to add them to your stories.
All these settings will allow you to precisely configure how Google’s web crawling bots will see your publication in the context of positioning it in Google. And so, in essence: canonical tags tells Google and other search engines which pieces of content should be crawled instead of the one whose settings you’re editing; meta title, meta description, and meta keywords are words that cannot be seen elsewhere in the text of your story, but which Google’s crawlers will catch; nofollow sends out a clear signal that you don’t what a particular piece of content to be crawled by Google’s crawlers; and 301 redirect allows to send users and search engines to another URL address, different from the one they originally requested.
I bet that when you’re planning to create a new piece of content, you want to get to work right away. From now on, one click on “New Story” will launch the Story Creator straightaway
. What’s more, the creator will no longer open as a new browser tab—you’ll be working within one tab the whole time. To exist the content-creation mode, just click on the back button in your browser. You can access the text settings by clicking on the cogwheel button
We are planning to implement the changes on 23rd of October. I’m sure you’ll get to know it and grow to like it quickly
. Remember, we are here if you need our help or have some questions – catch us on the in-app chat or via email at firstname.lastname@example.org