Social Media Press Release: When Do You Switch to Second Gear?
New technologies and new media have already a long time ago called for a new press release format, that is, the social media press release. What’s it all about? Well, the point is to combine a press release with other materials you’re sharing online. All this to engage the audience even more and get your message out to the media more effectively. Now it’s possible with the new Story Creator by Prowly.
Why am I mentioning Buzzfeed? To help you realize what types of content formats have the potential to viral today and what stories attract attention online. Of course, you’re a serious person and you won’t obsess about some “meager content” and, obviously, you’re far from being interested in publishing a live video showing how you let an entire family of goats into your colleague’s room and wait for his reaction in a number of video channels. Nope, it would be beneath you.
You wouldn’t even think of doing that.Even if someone promised you 90k+ views.
You create serious content. Press releases. With a capital “p” and capital “r”. For clients that you always mention with a capital letter. And I do respect this (fine, maybe not the last part, as every journo who gets such a press release will have to correct those parts).
The point is that these things are not mutually exclusive. You can actually do both: be serious and stay on top of the latest trends, and thus be closer to your audience and their needs.
New technologies and new media have a long time ago called for a new press release format, that is, the social media press release. It implies combining traditional plain-text press releases with materials a specific company shares online, e.g., via its social media channels.
Let me show you how to mix pleasure (for you and the reader) with business (Client or Boss—capitalized somewhat intentionally, yet affectionately and kindly in all respects—it should make them happy).
Why the heck not
Just check out how the following agencies are using video materials in their communication with our content editing tool:
- Monday PR, in preparing and promoting the event Intel Extreme Masters, the largest e-Sports event in the world, when they were live posting the entire day:
Monday's media feed on Prowly
- OCESA, in promoting the Twenty One Pilots’ tour:
OCESA promoting the Twenty One Pilots’ tour
- Widgets – allowing you to effortlessly and quickly share your press releases in social media channels;
- Short, catchy headings, which make it easy for you to retweet your press releases and are mobile-friendly (meaning they will look good on the screen of a mobile device);
- Legible text arrangement with subheadings (H2, H3, etc. headings) and bullets allowing to create lists;
- Audio, e.g. via SoundCloud, which allows you to easily share audio materials—check out how Spotify Poland does it with Prowly:
Source: Spotify Poland Brand Journal
- Links to image galleries;
- Widgets for commenting on the content of your press releases, e.g. Disqus or Facebook Comments (in Prowly, you can add them at any time);
- Widgets encouraging the readers to leave their email address (interaction with the reader);
- Links to other stories or social media channels;
- CTA buttons to provoke an immediate response from your readers:
Press release with CTA by Nowprla: a full service boutique fashion agency specializing in Brand Development and Public Relations
See how it works in practice:
Pixers’ press release with a photo gallery
Photo gallery in a press release from Bubble T
Each image and each graphic element can be captioned. Like this:
Captioned images in Cadbury’s press releases
Attachments added to press releases from MakoLab
English version of this post: I don’t know about you guys, but I’m up to speed with the best content 😎 Greetings from my vacay Justyna Bakalarska Marketer+❤ and the entire team of super experts (Igor Bielobradek Jacek Szlak Łukasz Kosuniak Michał Szczepański Grzegorz Miłkowski Adrianna Kubik-Przybył Emilia Radecka Marcin Żukowski Alicja Wielgus Anna Ledwoń-Blacha), whose articles and columns together with my humble commentary may be found in the latest issue of this fine magazine
On top of that, our tool lets you optimize all your stories in terms of SEO. This allows you to get more visibility in Google and go real DEEP with your news in search of audiences.
Icing on the cake 🍰
So, how’s it going to be? Care to see some more Prowly action? You can get access to our platform for 7 days of free testing by signing up for a test account: