Lift Consulting, based in Portugal, manages the communication strategies of major brands across a number of verticals. Their expertise helps to enhance the effects of the PR and marketing campaigns of their clients and involves working with some of the most well-known and successful media platforms in the world. With just over fifty team members, Lift Consulting has an enviable track record, earning it the distinction of the most awarded communications consultancy in Portugal. In short, Lift understands what it takes to deliver client value at the very highest levels of extremely competitive industries.

Streamlining the process of creating and managing communication across multiple clients while allowing for future growth became an issue at Lift. They considered building their own in-house solution to expand their PR capabilities but quickly realized that the necessary skill sets were outside their core competencies. Pivoting from PR to IT was not the optimal use of their time and resources. Deciding it was better to focus on their core mission and look for the right partner to deliver what they needed, Lift began to consider their options for a full suite of PR tools.

Lift Consulting turned to Prowly to take advantage of its easy press release creation and distribution capabilities, deep CRM for tracking communication with various contacts, and the extensive Media Database, where users can reach out to new audiences.

With Prowly, Lift is fully compliant with recently-introduced obligations under GDPR regarding the processing of personal data. They also save time by being able to create effective press releases more quickly while taking advantage of analytical insights provided by Prowly’s CRM.

Going forward, Lift is now well-positioned to maintain their extensive PR activities at the high standard they are known for. Generating PR materials is easier than ever before and the analytical insights delivered by Prowly enable Lift to apply efficiency-boosting metrics that were previously unavailable.