How much does it cost to distribute a press release with PR Newswire?
|Regional Media||State & Local Media||National Media|
Annual membership fee
Distribution of one press release
Each 100 words extra
Extra fee for including media
(video or image)
Extra fee for including a logo
Number of outlets
Journalist targeting options
|$1200 - $8700 ($300 - $2200 per extra 100 words)|
Compare that to how much you'd pay for distributing a press release using Prowly's media database and pitch features.
(including 500 email sends)
(including 2500 email sends)
Number of press releases
you can send a month
(as long as it's under your plan's email limits)
Including media (images, videos)
Including a logo
Journalist targeting options
What other features do you get with Prowly?
We tried other PR software before Prowly. Most of the other software was more expensive but less effective, far less user-friendly, and, frankly, not really worth the effort. That is why we will never go back. Prowly just makes everything easy and quickly accessible.
Media contact database
(with 1,000,000+ journalists)
|Local, national & international media contacts|
|Free 7-day trial|
|Contract length||Monthly or annual|
|Press release creator|
|Support||Live chat & video call|
|Try Prowly for Free|
How can targeted media outreach be more effective than a newswire?
Newswires typically work with a 'spray and pray' approach, meaning you're essentially paying for your press release to get almost no valuable impressions and relevant engagement.
The PR industry is moving towards targeting and customizing pitches towards smaller—and more importantly, relevant to your story—groups of journalists and media influencers.
With Prowly, you're sending your press release to people that are waiting to cover a story like yours.
Using a powerful media database, find relevant media contacts or outlets with location and beat filters. Next, send them personalized emails with your visual press release made using Prowly's press release creator.
[With PR Newswire] I find that [my press release] goes to many super-micro channels that have zero exposure, so I'm paying over $1200/press release to get almost no impressions/relevant engagement on my press release. If the platform was more targeted to specific media publications/bloggers/influencers who are willing to open up their email to read the press release, then it would be a different story.Review source: Verified G2 Reviewer
Flexible, transparent & budget-friendly pricing plans
We don't charge any membership fees or other annoying fees like including a logo, image or video in a press release.
PR Newswire charges a membership fee (which they waive for some promotions) and then charges additionally for extra images and other media. PR Newswire also charges separately for geographic distribution and certain media lists.Get Started For Free
Prowly - All Your PR Activities in One Place
Find the right media contacts for your story
Discover relevant journalists & influencers from around the world. Over 1,000,000 contacts available.Learn more
Keep your media contacts under control
Forget about Excel. Safely sync and manage your contacts in the cloud with your team.Learn more
Personalize your emails at scale
Send visually great looking personalized emails and increase your chances of getting media exposure.Learn more
The best PR tool on the market
We tried a couple of PR tools but eventually chose Prowly and we are extremely happy with everything it provides - the features (especially brand journal!), customer support (very responsive), and the ease of use (all features packed in the great design and well-thought interface). I am pretty sure you will love Prowly once you try it!
Review source: Verified Capterra Reviewer
Best product ever
The easiest way to communicate with journalists and consumers via your newsroom/brand journal. The best customer support ever. :)
Great tool for PR pros!
I believe that every article, every advisory opportunity, every interaction with a client should make the working world better than it was before... and Prowly is helping us to make it real.
The best tool for communications pros!
Prowly makes it all. CRM, pitch, media, stories. The product is everything I need in my everyday work. I have space to write, to promote, to send, to analyze. I can't imagine my job without it.
Reviews source: Verified Capterra Reviewers