The Muck Rack alternative
you’ve been looking for.

Prowly is an all-in-one PR tool with an extensive, up-to-date media database and affordable pricing plans for teams of all sizes.

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Read on for a Muck Rack vs Prowly comparison.

ProwlyMuck Rack
PricingStarting from $115/moStarting from $5000/year
(over $416/month)
Contract LengthMonthly or annualAnnual only
Instant Free 7-day Trial
Ease of UseEasyEasy
Online Newsroom
Press Release Creator
Press Release Distribution
Pitch Personalization
Pitch Scheduling
Pitch AnalyticsAdvancedAdvanced
Performance Export
Media Monitoring
Media Database Size1,000,000+250,000+
SupportVery responsiveVery responsive
Free, Dedicated Training
Try Prowly for Free
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Chris Zelig, Partner

We tried other PR software before Prowly. Most of the other software was more expensive but less effective, far less user-friendly, and, frankly, not really worth the effort. That is why we will never go back. Prowly just makes everything easy and quickly accessible.


FoxBNP ParibasLGSpotifyVimeoJohnson JohnsonDentsu Aegis

Find relevant media contacts with Prowly’s advanced database

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Media contact information based on more than Twitter

Unlike Muck Rack, media contacts in Prowly's database are based off various sources to help you find the people you’re looking for—even if they’re not active on Twitter or other social media platforms.

By sourcing information from different channels, contact information is more accurate and not limited to what can be found on a journalist's Twitter profile.

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Though I love it for its connection to/with Twitter, that same connection doesn't work at all, if said journalist doesn't "do" Twitter. That in and of itself proves to be a drawback [of Muck Rack].

Review source: Verified Capterra Reviewer

If a journalist you are trying to reach out to doesn't have a twitter page, or doesn't keep their twitter updated it [Muck Rack's database] won't help you.

Review source: Verified Capterra Reviewer

Sometimes it's difficult to find small town, local reporters in small niche industries, especially if they're not on Twitter. I usually have to use another media database.

Review source: Verified Capterra Reviewer

Four times as many media contacts

Prowly’s database contains over 1,000,000 journalists and influencers from around the world. Search by topic, industry, position & location and narrow the contacts that truly matter to you.

Save time looking for the right contacts for your story with additional features such as Influence Score or being notified if an email is likely to bounce.

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Don't just take our word for it. View our available media contacts for free.

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Muck Rack's main area of improvement needed is simply that it lacks contact information for a large chunk of journalists. Anyone from a lesser known publication is usually not included.

Review source: Verified TrustRadius Reviewer

The information aggregated by MuckRack is sometimes inaccurate. It often says a journalist is employed by a newspaper simply because that paper reposted the article from its original source.

Review source: Verified G2 Reviewer

Sometimes [Muck Rack's] information is out of date, so it would be good if there was someone who was responsible for doing regular updates to the database.

Review source: Verified G2 Reviewer
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Flexible, transparent & budget-friendly pricing plans

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Prowly offers flexible pricing plans to suit your organization—no matter how big or small.

We’re transparent about our pricing so you can see (without having to book a demo) what you’re paying for upfront. And with plans starting at $115/mo, you don’t have to spend an arm and a leg for great PR software.

Prowly offers a free 7-day trial account with full access, so you can see if it suits your PR needs.

I feel like for small companies under 5 employees or just freelancers, like myself, it [Muck Rack] can be better priced As a freelancer, it took me a bit to to see ROI in a month.

Review source: Verified G2 Reviewer

Prowly lets you create an online newsroom

Make it easier for the media to find and share your news. Keep all your press releases and other PR content in a journalist-friendly online newsroom.

Say goodbye to email attachments. Store your photos, videos and other media in your press kit. It's all in one easy-to-find place with unlimited storage.

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Prowly - All Your PR Activities in One Place

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The best PR tool on the market


We tried a couple of PR tools but eventually chose Prowly and we are extremely happy with everything it provides - the features (especially brand journal!), customer support (very responsive), and the ease of use (all features packed in the great design and well-thought interface). I am pretty sure you will love Prowly once you try it!

Review source: Verified Capterra Reviewer

Best product ever

The easiest way to communicate with journalists and consumers via your newsroom/brand journal. The best customer support ever. :)

Great tool for PR pros!

I believe that every article, every advisory opportunity, every interaction with a client should make the working world better than it was before... and Prowly is helping us to make it real.

The best tool for communications pros!

Prowly makes it all. CRM, pitch, media, stories. The product is everything I need in my everyday work. I have space to write, to promote, to send, to analyze. I can't imagine my job without it.

Reviews source: Verified Capterra Reviewers

BNP Paribas
Johnson Johnson
Dentsu Aegis

Don’t just take our word for it. Try Prowly for free.

We let you test Prowly completely free of charge for 7 days, no CC required, no strings attached. You get unlimited search access to our media database and press release + newsroom creator so you can see if it’s a match for your business.

Try it for freeStart your free 7-day trialFree 7-day trial · No CC required
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