CareersJob description

Content Marketing Team Lead

PLN 12000 - 16000 
gross (depending on experience and portfolio)

Hey! 😎
Before you read about brand new role in the Marketing Team - just take a look at our Culture Book and get to know us better 🚀

What is more we can officially call ourselves Dream Employer of 2023 from now on as we were granted the title this year thanks to our coworkers engagement and transparency.

The time has come that we need a Team Lead with expertise in organic growth based on a strategic approach to SEO and content. You will be leading and growing a Content Team, developing deep expertise in SEO and overlooking content activities. By reaching the right audiences and delivering relevant content for them, the business focus will revolve around organic acquisition of customers 💪🏻

👉🏻 What you will do:

  • Develop and implement strategic organic search marketing plans to help grow our organic acquisition

  • Ensure that SEO is a central consideration in all decisions related to content creation as well as product cooperation

  • Grow SEO knowledge and understanding within the organization by keeping up to date with industry insights and market trends

  • Regularly run comprehensive SEO audits resulting in recommendations for short and long-term improvements

  • Cooperate with other teams eg. Paid, to help drive demand generation activities

  • Drive our backlink strategies and growth

  • Track rankings, traffic, conversions and other significant KPIs, and deliver reports to executive leadership and key stakeholders

👉🏻 Our expectations:

  • 5+ years of relevant experience in organic growth or SEO, preferably at a tech company

  • 1+ years of experience in leading a team

  • Proven deep expertise in scaling organic traffic with SEO focus

  • C1/bilingual/native level of English

  • Proficiency in using tools such as Google Analytics, Search Console, Looker Studio, Semrush, Excel

  • Excellent analytical skills and being able to translate data into actionable insights

  • Strong writing and editorial skills

  • Great understanding of the fundamentals of web development

  • Exceptional project management skills and a keen eye for detail

🎁 What we offer
  • Attractive salary (based on an employment contract) - ranges of PLN 12 000 -16 000 gross, depending on your experience

  • Freedom to choose the place of work (you can work on our bricks & mortar premises in Warsaw's Mokotów district or remotely - from anywhere in Poland or as a Digital Nomad)
  • Really flexible hours (you decide on your calendar)
  • Trust PTO - Take extra paid time off when you need it, beyond the standard number of days
  • The possibility of a real impact on the product/strategy of the company, we listen to our employees :)
  • English language course conducted by native speakers
  • Additional payment for benefits (Multisport and Medicover)
  • Mental Health Program (private support sessions PL/EN with therapists/psychologists)
  • Integration events
  • Referral Program
  • Macbook :)

⏰ Here’s what the recruitment process looks like:

  • Video Call with the Talent Acquisition Specialist
  • Meeting (Zoom/Google meets) with Head of Marketing
  • Meeting (Zoom/Google meets) with Team members of Content team

We’re happy that you’ve arrived here😁 – this means that our ad has caught your attention! 

We’d like to meet everyone who sends us their application, however, we are unable to get in touch with everyone, so we strongly encourage you to attach at least a short message to your CV, thanks to which we’ll be able to get to know you better in the application analysis stage.

About Prowly

We’re one of the top PR platforms in the world. Thanks to our tool, PR professionals can manage media relations more effectively, saving the time that is usually spent performing routine tasks.

It was in Poland where we started our online business operations and we have been operating from there until now, but we have been developing most rapidly in foreign markets, particularly in the United States.

In September 2020, we became part of the American company Semrush, a global leader in SaaS solutions targeted at marketers and SEO specialists.